Emulate to create, not to duplicate just to imitate

After skimming through tattoo, health, and car magazines at Barns & Noble, I stumbled upon an article about an exotic car. The car brought me to the page, but the article that talked about the car kept me at that page. The lead had nothing to do with the specs of the car, but describes the anticipation of the owner’s next drive in the car as they walk away from it. The nut graph then talks about the manufacturer, Lamborghini, and their reputation when it comes to their customer base and car enthusiasts that admire their cars. Coming from someone that’s interested in cars, the lead painted a great picture of how I would feel after I close the door of my own Lamborghini Aventador. I would think of another errand that I need to run or make a random road trip to the next city over. 

I would like to utilize this technique, but something that’s more universal because this lead was catered towards a review/article about a car. Somewhere along the lines of after an event/situation a person has a positive connotation with it and wanting more of it. I don’t know if that makes sense, but if I were talking about paying for a parent’s lunch (The first time I bought my mom lunch was In-N-Out), I would start the lead with the sentimental feeling of paying for the person’s lunch who’s raised me as we walk away from the cash register. From there I would talk about anything related to the situation.

Article taken from EVO magazine

Photo taken from gdefon.com